The more I thought about Steve Jobs rebuffing the Apple fan who wanted a picture with him, the more I began to wonder if this might be a symptom of something much more significant about the man. I’ve heard people describe Jobs as a megalomaniac, so I took a look online to find a description of that mental condition. Megalomania is apparently another name for “Narcissistic Personality Disorder” (NPD). The symptoms of that condition, according to PsychCentral, are described as:
A pervasive pattern of grandiosity (in fantasy or behavior), need for admiration, and lack of empathy, beginning by early adulthood and present in a variety of contexts, as indicated by five (or more) of the following:
- has a grandiose sense of self-importance (e.g., exaggerates achievements and talents, expects to be recognized as superior without commensurate achievements)
- is preoccupied with fantasies of unlimited success, power, brilliance, beauty, or ideal love
- believes that he or she is “special” and unique and can only be understood by, or should associate with, other special or high-status people (or institutions)
- requires excessive admiration
- has a sense of entitlement, i.e., unreasonable expectations of especially favorable treatment or automatic compliance with his or her expectations
- is interpersonally exploitative, i.e., takes advantage of others to achieve his or her own ends
- lacks empathy: is unwilling to recognize or identify with the feelings and needs of others
- is often envious of others or believes that others are envious of him or her
- shows arrogant, haughty behaviors or attitudes
Given this definition, is there any evidence available in the media to suggest that Steve Jobs may suffer from NPD? (At this point it should be made clear that the author of this piece is NOT a psychiatrist, psychologist, or other mental health professional. What you are reading is strictly an observation and opinion piece based on the definition above and information available on the Internet. It is intended strictly for entertainment purposes.)
A good starting point for analysis is the man’s own words. BrainyQuote.com has a collection of Steve Jobs quotes from which the following are taken:
“I want to put a ding in the universe.” (Does this sound like symptom #2 above, “preoccupied with fantasies of unlimited success”?)
“If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.” (Sound anything like #7, “unwilling to recognize or identify with the feelings and needs of others”?)
A collection on Wired’s web site provides additional information:
“You know, I’ve got a plan that could rescue Apple. I can’t say any more than that it’s the perfect product and the perfect strategy for Apple. But nobody there will listen to me.” (See #3, “has a grandiose sense of self-importance”. A “perfect” plan? A “perfect” strategy? Please!)
“It will go down in history as a turning point for the music industry. This is landmark stuff. I can’t overestimate it!” (See #1, “expects to be recognized as superior without commensurate achievements” sounds about right since he can’t at that point know it’s a historic or landmark event.)
“The G4 Cube is simply the coolest computer ever.” (See #1, again, unless the G4 Cube was the last computer ever produced, and also the coolest, it can’t be the coolest computer ever, by definition. Someday, someone would make a cooler one (even if that’s Apple). And for that matter, if it in fact was the coolest ever, why is it considered by many to be a flop? Apple’s own PR admits that “most customers decided to buy our more powerful Power Mac G4 minitowers instead”. If it was the coolest computer ever, wouldn’t it by definition be the coolest Mac ever, and therefore a huge hit with Mac fans? One owner later turned his into a fishtank because its value as a computer had diminished.)
From Wikiquote:
“Everyone wants a MacBook Pro because they are so bitchin’” (A variant of #8. Jobs believes that the MacBook Pro is a computer that “everyone” is envious of, and that they all want one. Note to Steve: I never wanted a MacBook Pro. Still don’t.)
“Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.” (#1. I suspect that there are many technically advanced creative companies who would take issue with that statement, and there are plenty of very creative technical companies. A more down-to-earth person might have said “one of the most”.)
From ThinkExist.com:
“We’re the last guys left in this industry who can do it, and that’s what we’re about.” (#3, #9. Clearly, he thinks no one else can possibly understand or “get” what he’s doing. Even if he’s right, which I’d question, it’s a very arrogant thing to say.)
“The tragedy is that Dell didn’t win it – we lost it.” (#9, maybe #6. He’s not willing to admit that Dell beat Apple at something. He has to turn it around to say that Dell only won because Apple didn’t do something right, taking advantage of Dell’s success to boast that Apple “let” them win. Not very nice or very gracious. Definitely haughty and arrogant.)
From refspace.com, we see how Steve Jobs motivates his employees:
“You’ve baked a really lovely cake, but then you’ve used dog sh*t for frosting.” (Sounds like #7 and #9. This is hardly a nice thing to say to someone who’s working for you. It shows a total disregard for their feelings, and is again another arrogant, haughty remark.)
The above is further echoed on Wikipedia, in a quote attributed to Larry Tesler about Steve Jobs leaving Apple:
“People in the company had mixed feelings about it, everyone had been terrorized by Steve Jobs at some point or another, and so there was a certain relief that the terrorist would be gone…”
From an article on Engadget:
“…you have to buy a new iPod at least once a year…” (#5… Sounds like he thinks Apple is entitled to your repeat purchase every year when they come out with something new and different, and has the expectation that iPod fans will do that.)
You probably get the point by now. So what’s the scorecard? To be considered to have NPD, Steve Jobs would have to exhibit at least 5 of the 9 behaviors. The above show 1, 2, 3, 5, 6, 7, 8, 9…
That leaves us only with #4, “requires excessive admiration”. The Wikipedia article on Jobs seems to imply that he expects his employees to worship him:
“In 2005, Steve Jobs banned all books published by John Wiley & Sons from the Apple retail stores in response to their publishing an unauthorized biography, iCon: Steve Jobs.
Is it because the book’s title refers to him as “the greatest second act in the history of business”? It’s interesting when you consider that editorial reviews on Amazon.com say that “the doting praise heaped on the entrepreneur is excessive” in this book. As one reviewer on that site put it, “On one side, we see an individual characterized by brashness, but worse than that, a nasty side that will lash out at anything that so much as grazes his name.” Does that sound a bit like someone who needs “excessive admiration”?
Hmmm…. I wonder what a mental health professional would think if they were to analyze Apple’s CEO?