According to InformationWeek, Microsoft tried an experiment on a group of users who were not going to purchase Windows Vista under any circumstances. They were told they were watching a demonstration of the forthcoming "Mojave" operating system and asked their opinions. Reactions included:
"It's awesome"
"The speed is incredible"
"I'd give it a 10"
Later, they were told the OS they were looking at wasn't Mojave but Windows Vista, the operating system they claimed they were unwilling to buy under any circumstances. Prior to the experiment, they gave Vista a 4.4/10 rating. After the experiment, the rating jumped to 8.5.
Based on this experiment, Microsoft
believes that much of Windows Vista's problems are in users'
heads. They've hired a marketing firm to help change
users' perceptions of Vista.
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